Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, . Brandwashed is at its best when Lindstrom uses his extensive client experience and list of contacts to provide a peek into corporate branding efforts. An insight. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyMartin Lindstrom. Brandwashed: Tricks Companies Use to.
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However, the research tidbits are gold for anyone that buys or sells stuff. Agile Web Development by Byte9. Stay off that Facebook account!
Be more discerning and less impulsive. This book can get your blood boiling.
Brandwashed by Martin Lindstrom | : Books
I am not a woman — don’t wastefully send me branxwashed for tampons. Like the Vance Packard classic “The Hidden Persuaders”, this book looks at the various means advertisers and marketers use to manipulate consumers into buying things. Pssst… Want a Hit of Fat and Sugar? Tactics of using nostalgia to buy a certain brand of soda or candy bar are explored.
The Economist Read all reviews. Many of the ‘secrets’ that Lindstrom points out are things I either already knew or suspected, but when I was reading the sections about social media, cell phones, and word of mouth advertising, I found the types of advertising that really work on me.
For the age where privacy and data is no longer sacred, this book seriously made me reconsider using cash again This was a great brandwxshed into the tricks of the advertising trade.
Overall, this book was an interesting read, but it’s a little frustrating, because knowing the techniques marketers and advertisers use doesn’t make you any less susceptible to them. Tax will be calculated at the checkout where applicable. And Martin Lindstrom’s Brandwashed certainly deserves it. I thought it libdstrom get moldy, but I’m under no illusion it just came out of the field.
Welcome, Login to your account. Why does Coca-Cola always have brandwaashed of condensation in their bottled adds? Why fear sells; Chapter – Tools, Hacks, and More. I will be reading more from his author.
Apr 18, Jess Saxton rated it liked it Shelves: In short, this could have been a pretty decent book had he stuck to facts and observations. Long before neuromarketing, they used product tests, focus groups, and many other conventional market research techniques to try to create products that consumers really liked, and linsstrom keep buying.
Want to Read saving…. I could go on for pages and pages about this book but at about pages, this book can stand for lindsteom. And those of you who are less materialistic, don’t be too smug – tv news personalities and politicians are brands too!
Brandwashed by Martin Lindstrom – Neuromarketing
I usually like books that look into the back rooms of companies. The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and buying habits.
While the Euphoria story is presented as a straightforward if very sophisticated and complex example of building a product around customer brandwashes, most of the book focuses on what Lindstrom sees as manipulation of consumer perceptions. Overall, much interesting and possibly useful information.
Jul 17, Anita rated it it was amazing. Apologies if I have insulted anyone but life is too short and time to precious to waste on rubbish! I though that seemed weird so I looked up his source a blog, which referenced other blogs and found that the original blog was about hybrid cars’ lack of noise.
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Am I missing something? But is it wrong for a burglar alarm company to picture a home break-in in their commercials, or for stores to stock up on emergency supplies and prominently lindsrrom them in advance of a possible major storm?
Amazon Advertising Find, attract, and engage customers. If so, I’m pretty annoyed that I’m wasting fridge space just because marketers want anyone to think their ketchup is fresh. And why do they do this?