JETBLUE AND WESTJET: A TALE OF TWO IS PROJECT 1 Issues 1. A. How important is the reservation system at airlines such as WestJet and JetBlue. B. How. JetBlue and WestJet: A Tale of Two IS Projects By: Michael Najmulski The reservation systems at airlines such as WestJet and JetBlue are very important to the. JetBlue and West Jet: A Tale of Two IS Projects Name Course Tutor’s Name Date The reservation system will increase revenue for the airline companies due to.
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The migration required WestJet agents to go through complex steps to process the data. Technical risks can be controlled by moving them forward in the project so that they are proven out nearly immediately.
JetBlue and WestJet: a tale of two IS projects
The rapid projectd of each airline rendered their existing information systems obsolete, including their airline reservation systems. All of the data generated by these transactions are stored centrally within the system.
Both WestJet and JetBlue previously used a system designed for start-up airlines with simpler needs. It also serves as yet another reminder of how successfully planning for and implementing new technology is just as valuable as the technology itself.
They also needed features like the ability to link prices and seat inventories to other airlines with whom they cooperated. Not every mitigation strategy needs to involve money. Now that risk quotient for the various risks is identified, it’s possible to prioritize the risks for the project. WestJet quickly offered an apology to customers on its site once it went back up, explaining why the errors had occurred. Each carrier had started out using a system designed for smaller start-up airlines, and both needed more processing power to deal with a far greater volume of customers.
When WestJet went live with the new system in Octobercustomers struggled to place reservations, and the WestJet Web site crashed repeatedly.
Last but not least, they need to have experience with technology to deal with the risk. For WestJet, the critical issue that they face was the transfer of itsfiles containing data on transactions for past WestJet customers who had already purchased flight, from its old reservation system serves in Calgary to Sabre servers in Oklahoma.
JetBlue management realized westuet the wake of the crisis that the airline’s IT infrastructure, although sufficient to deal with normal day-to-day conditions, was not robust enough to handle a crisis of this magnitude.
The critical issue was the transfer of WestJet’sfiles containing data on transactions for past WestJet customers who had already purchased flights, from WestJet’s old reservation system servers in Calgary to Sabre servers in Oklahoma. For instance, the risk of losing key personnel can be mitigated by providing completion bonuses or even just monitoring their happiness more closely.
JetBlue is slightly bigger, with aircraft in use compared to WestJet’s 88, but both have used the same low-cost, good-service formula to achieve profitability in the notoriously treacherous airline marketplace. The migration required WestJet agents to go through complex steps to process the data. These problems impact anr of the airlines operational activities and decision making to change their initial carrier which had started out as a system designed for smaller start-up airlines to a better carrier.
In addition to the increase in customer complaint calls, customers also took to the Internet to express their displeasure.
Jetbue, there are still glitches call wait times increased and not all of the airport kiosks and ticket printers came online right away.
They also needed features like the ability to link prices and seat inventories to other airlines with whom they cooperated. Customers can use it to access airport kiosks, select specific seats, check their bags, board, rebook, and receive refunds for flight cancellations. That step happens later. Most people value their own sense of self-worth and proects believe that their ability to meet their personal commitments is a part of the admirable part of their self.
Once the risks are prioritized, go through the list and identify which risks are controllable, which risks are things that can be mitigated, and which risks must be accepted. Its goal is to provide low-cost travel along with unique amenities like Tzle in every seat, and its development of state-of-the-art IT throughout the business was a critical factor in achieving that goal. Next, inventory can also help control risk.
That is, taoe all of the risks possible in the project. Upgrading reservations systems carries special risks. Undaunted, the airline quickly returned to profitability in the next year after implementing its “Return to Profitability” plan, and consistently ranks at the top of customer satisfaction surveys and rankings for U.
JetBlue and WestJet: A Tale of Two IS Projects Assignment
For instance, if the greatest risk is personnel turnover as it usually is then, the probability may have to be evaluated more objectively. Hundreds of thousands of bookings for future flights that were made before the charge over were inaccessible during the file transfer from Calgary to Oklahoma. If the project is working with a new technology, is using a new development methodology, or even if there are new, relatively unknown team members, these need to be listed as potential risks to the project.
This can be seen when inboth airlines upgraded their airline reservation systems, SabreSonic CSS was launch, customers struggled to place reservations, and the WestJet Web Site crashed repeatedly.
Earlier in this decade, WestJet underwent rapid expansion spurred by its early success and began adding more Canadian destinations and then U. ByWestJet held nearly 40 percent of the Canadian airline market, with Air Canada dropping to 55 percent. This is also a part of the process that typically helps validate the estimates made above. Hundreds of thousands of bookings for future flights that were made before the changeover were inaccessible during the file transfer and for a period of time thereafter, because Sabre had to adjust the flights using the new system.