Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by One of the surprises in Greg Grandin’s compelling new book is just. The fate of Henry Ford’s prefab plantation town in Brazil should be a lesson to anyone contemplating similar social experiments in the. Fordlandia’s eventual demise as a rubber plantation foreshadowed the practices that today are laying Pulitzer Prize – Finalist, National Book Awards Finalist.
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He wanted to cut out the middleman for rubber and have the cheapest manufacturing possible. It did little good.
Fordlandia: the Rise and Fall of Henry Ford’s Forgotten Jungle City by Greg Grandin – Telegraph
Henry Ford had big ideas and the resources to execute them, almost on the whim. It is a lovely little setting there in the woods by the man- made river pond. To see what your friends thought of this book, please sign up. Anyone with an interest in the idealism of Ford and the epic struggles of building a city in the jungle would probably enjoy the book as long they are accepting of the epic journey required of the reader The mileage of paved roads in the United States increased rapidly after World War I, reducing tire wear and tear.
Fordlandia: the Rise and Fall of Henry Ford’s Forgotten Jungle City by Greg Grandin
After lunch, and a nap to escape the worst of the heat, the setingueiw made a second round to collect the latex Back at his hut, he smoked it on a spit over an earthenware oven fired by dampened palmnuts, which produced a toxic smoke that took its toll on tapper lungs, until it fordlanida a black ball of rubber, weighing between seventy and ninety pounds.
The richest booi in the world, he was the gilded one — the “Jesus Christ of industry,” one Brazilian writer called him, while another called himaNew World “Moses” — and salvation of Brazil’s long-moribund rubber industry and the Amazon itself was to come from his touch.
Forlandia is situated on the Tapajos river close to there. The car industry’s absolute need for labor was insatiable in the s and mitigated racism, though African Americans were generally assigned the hardest jobs and the ones with the least potential for advancement.
Ford was the god of Aldous Huxley’s Brave New World, which Fprdlandia just finished, so this seemed fofdlandia a good way to learn more about the context of Huxley’s book. And it was, but it’s about pages too long.
Fordlajdia proven that already. Aphorisms that stressed “self-reliance and rugged individualism”’ as solutions to social ills eventually evolved into a darker critique of a world that he played a large role in creating, one in which social relations were growing ever more complex, ever more in flux, and ever more shaped by forces beyond face-to-face contact. Like the rest of his “countrymen,” he washed his “hands and feet five times a day, as part of their religion before praying” — the hygiene of which impressed the sociological inspector less than the time it wasted troubled Mm tnFord had fired nine hundred CvthodoxChristians for missing a workday to celebrate Christmas in January.
The story does contain many interesting asides. In this disconnection lies the weakness of this thoroughly researched fotdlandia carefully written book. Mlla would become a foreman, if he had brains.
The book was honest with its foreshadowing of the impending failure of Fordlandia. What I have a hard time swallowing is author Grandin’s assertion that the story proves somehow that capitalism is bad. Ford hated their internationalism. Finished init reportedly cost more than two million dollars to construct. Hershey’s also built a town in Cuba. Notwithstanding the criticismits assembly and speedup had provoked, its method of industrial relations, for many the world over, it had become synonymous with modem life, offering the promise of not only efficient production but the increased leisure time needed to enjoy the fruits of efficiency.
Conrad’s “Heart of Darkness” resonates on every page”. By the Ford Motor Company itself was in no better shape.
This mind, the non-American mind at least, boggles. Puritan values like square-dancing and abstinence from alcohol, while providing his firm with a profitable source of rubber. Every employee had to take a daily dose of quinine which had deleterious effects.
And though ecumenical in his hiring practicesFord still charged his Sociological Department with Americanizing immigrants, conditioning ongoing employment on their attending English and civic classes. He made the people overseeing it get rid of the thatched roofs and put on tin roofs, thus creating a plethora of house-sized ovens.
Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by Greg Grandin
Well, given his enthusiastic support for Hitler you could fordlandoa the latter, but cows? Ford believed so strongly in this aim that he continued to pour. One element significantly lacking in Ford’s first steps into the jungle was science.
This was a very well researched, well-written book. The problem is that, for all his flaws, Ford was an industrial genius, while his namesake town was transparently nothing more than a rich man’s folly. The growth of car unions and commercial competitors had left Ford chasing a future that was fast receding in the rear-view mirror.
Hardcoverpages. Sociological men came around not just once but two, three, or four times interviewing family members, friends, and landlords to make sure previous reports of probity were fordladnia. My wife worked in technology at Ford headquarters and we’d sometimes go to Greenfield Village, Ford’s other bizarre Utopia. Show 25 25 50 All.
The clash between Ford’s ideals and business tactics on one side and the Amazonian climate and culture on the other was a gathering storm cloud that only a megalomaniacal businessman like Ford could have tried to overcome for as long as he did. Ford thought soy’s most promising food use would be as vegetable shortening, oleomargarine, and, of course, milk, which would allow him once and for all to eliminate cows.
Oct 28, Curtis Edmonds rated it it was amazing.