Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief. Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy. A note from the editors: We are delighted to present an excerpt of The Elements of Content Strategy by Erin Kissane (A Book Apart, ).
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I particularly jived with this book because Kissane also comes from an editorial background with a shared weakness for the Chicago Manual of Style. I play a small role managing new content for the blog at tech.
Other books in the series. Part of the confusion about roles no doubt stems from the newness of content strategy as its own discipline. And I find myself borrowing from it, or just outright quoting from it, in nearly every briefing I present. Books by Erin Kissane. Coontent emphasis Kissane makes is that content strategists do not develop the content.
Even for someone who is very interested in content — online and otherwise — this was just too boring, I am sorry to say. May 11, Tore rated it it was ok Strayegy Kissane says, “Finally, there is the question of content development.
May 02, Ciprian Rusen rated it it was ok. This conetnt book couldn’t possibly cover the whole of this emerging discipline, but it’s a great starting point and I’d recommend it to anyone who has to develop content for work or a hobby.
But the curator field piques my interest. Well the current economic context suggests a shift for college students.
There appears, as far as I can tell, some universal edict that content means – web articles, or some iteration there-of. No trivia or quizzes yet. If content bridges the gap between businesses and customers, the job of a content strategist is to connect these two parties by facilitating a web space meeting the needs of both parties.
This is hands down, the best book I’ve read on defining what content strategy is and isn’t and the deliverables you will and won’t get by hiring a content strategist.
Nov 06, Caitlin rated it liked kissne Shelves: Kissane walks through how content strategy is rrin fairly new discipline, but it was borne out of several families, including editorial, which is about getting the story right, and being concise and accurate. Although you can finish The Elements of Content Strategy in a few hours, it doesn’t feel like she’s shortchanging you on the depth of the topic. What is a content template?
I was able to read this book in the sum total of three hours or so, and it only took that long because I was furiously taking notes and creating project templates for my web design work. It’s a straight forward read that doesn’t try to sell anything, and doesn’t claim to do anything that it doesn’t. Added to this, I found most of the strategy geared around traditional waterfall approaches to projects. Despite all this the book is well written, welcoming, and one can find nuggets to take with them.
The Elements of Content Strategy by Erin Kissane
In its purest form, content strategy does not produce content. Follow him on Twitter at jasonshen and subscribe to his private newsletter. Originally published at http: But if you’re going to be a content strategist, you are going to walk away knowing what you need to go learn.
You can read an excerpt at A List Apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a rein of DRM-free kssane files, or both. Editorial and marketing work appear self-evident.
My Reading Notes on Elements of Content Strategy – The Art of Ass-Kicking
White’s handbook on The Elements of Style, which is also a brief book. This book is painfully dry. I’ll also be able to adapt some of these ideas into my work process. She gets going right away, without any fluff or padding.
Thinking Jissane Loud about Product Management: And then, if you can handle the excitement, you turn to the most important part of the book: Jan 21, Graham Herrli rated it it was ok Shelves: Some things this books says are: