Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .
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Many of the geographic differences across countries felt right.
French weddings are unlike weddings in any other culture I know. Based on my personal experience, the vast majority of his findings are largely on target, even though some are unexpected and maybe initially counterintitive, but of course that only adds to their value. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. The book presents an interesting way to think about what people think, but it’s a little hard to take seriously.
This is not a global book in any sense.
The Culture Code by Clotaire Rapaille | : Books
This book is brilliantly evil. Amazon Rapids Fun stories for kids on the go. The answers are in the Codes. About Clotaire Rapaille Dr. Why is fast food in our lives to stay? Rapaille, I might have a client for you,” he said. It is obvious to everyone that cultures are different from one another. The logic isn’t compelling but the results are stunning. There are many memorable quotes and passages in the book like “you never get a second rapaiole to have a first culturw.
The Culture Code, by Clotaire Rapaille | DiversityMine
The concept of cultures having Codes, and using them for business, is really interesting and the book has certainly added to my perspective.
For the Americans by an American. The answers are in the Codes. Concretely, he shows how to immerse in a foreign culture in order to explore what makes people tick — and how.
In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for raoaille is feminine while the word for sun is masculine, the French consider men to be shining and brilliant and women a mere reflection of that. When viewed with that lens, the book offers great insight into cultural norms and how they can be tapped in developing and marketing a successful product.
Published June 16th by Broadway Books first published January 1st My journey toward the discovery of cultural codes began in the early ”s. It doesn’t necessarily have a cultural explanation. The book started out great and very engaging for a reader such as myself. Every chapter, every code, every connection he discovered was an absolute stroke of genius. Looking for More Great Reads? View all 5 comments.
In line with this model, Rapaille offers a few principles of research. The answers are in the Codes. Now, obviously, these aren’t universal values held across all Americans, but it’s cultural context by which you can get a better understanding of our country ’tis of thee and its inhabitants.
He goes so far as to suggest that nothing can be learned absent emotion. The book is also easy and quick to read. The author, in real life, found ways to sell chocolate to the kids in Japan when kids didn’t even like chocolate.
Ships from and sold by Amazon. I”d never been to one before and I had no idea what to expect. When they reached this state, I took them on a journey back from their adulthood, past xode teenage years, to a time when they were very young. Withoutabox Submit to Film Festivals. To summarize his general view of American culture, Rapaille describes us as being dreamers who are optimistic by nature, and who likewise have an outsized appetite for everything achievement, status, money, houses, cars, food, love, physical attractiveness, health and longevity, etc.
What the author has done is provide the businesses, corporations a proper way of understanding this and market their products accordingly. MacLean’s theory of the reptilian brain and Konrad Loren Dr.
My dude Rapaille rolls out the premise that we have strong associations that we build in childhood what a novel conceptand these help us decide cculture things we’ll buy.
Many fascinating culture’s stories of difference nations cultufe told.
Does that sound familiar to you with respect to your work as a Diversity practitioner? Interestingly, some reviewers describe Rapaille’s findings as “obvious” whereas others strongly question his findings. I therefore couldn”t possibly imagine what use I would rqpaille to a corporation.