ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,
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Mere Exposure Effect
Assessing Racial Preferences in Movies: Bennett is available for interviews and public speaking events. The mere exposure effect is well established at this point. This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. The experiment included two treatments that differ in effecta to the timing factor. Journal of Personality and Social Psychology9 2, Pt. At what point does exposure not help with positive feeling?
Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to jere help you form new attachments! Zajonc conducted four experiments, each of which provided overwhelming to strong support for mfre hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.
Want to Understand the Mind and Other People? When choosing a particular alternative from a number of financial assets, risk is an important feature. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; evfects others were asked after studying the CAPM material. Does it matter what the intervals are of the exposure?
Eleven out of twelve times, the character was liked better when it was in the high frequency category. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. Enter your name and e-mail address zajomc quickly register and be notified of new entries. Attitudinal effects of mere exposure. Each character was shown from 0—25 times. Scientific Research An Academic Publisher.
An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index. Journal of Personality and Social Psychology, 9, Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.
Earn your certificates today! Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.
Contact him directly here. This is a full college-level course. In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings.
Finance education reduced the bias, but did not prevent it.
Earn your certificate and save lives! The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses.
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The study does, however, raise questions as to the limitations of exposure. According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude. This is a FREE course that will take only about 20 minutes. Does this work in all situations?
Mere Exposure Effect
Enroll in Social Psychology: One explanation for this bias is the affect heuristic. Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. According to the classic Capital Assets Pricing Attitdinal CAPMwe would expect to receive a positive correlation between risk and return of financial assets.
For example, in experiment 3, subjects were shown nonsense symbols that zaojnc Chinese characters. Modern EconomyVol. Have a podcast or know someone who does?