First names. Adam. Surname. Sagan. Degrees and titles. prof. dr hab. Professor in (in Polish) Katedra Analizy Rynku i Badań Marketingowych. Adam Sagan Uniwersytet Ekonomiczny w Krakowie, Katedra Analizy Rynku i Badań Marketingowych Polska. Eugeniusz Kąciak Brock University, Department of. PWE, Warszawa Sagan A () Badania marketingowe. Wydawnictwo Adam Marszałek, Toruń Wójcik P () Psychografia konsumentów (Consumers.
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A Student Text, M.
Market Research and Preference Data. Uniwersytet Ekonomiczny w Krakowie.
Adam Sagan – Students and staff – UEK
Strategies for Leveraging Profits. Psychological Methods, 21 2 Saren, Marketing Theory or Theories into Marketing?
Philosophy of Science Perspectives, R. Contemporary marketing research increasingly takes into account the hierarchical interdependencies between marketing variables that reflect the nested levels of the analysis. Social Science Theory and the Philosophy of Science. Marketing Research in a Multilevel Context.
Kerin, In Pursuit of an Ideal. Conceptual and Theoretical Development in Marketing, O.
Moore, Scholarly Research in Marketing: Returns of Business to Business Marketing Investments: This type of data occurs in panel studies, in the assessment of institutional impact on the education market, health services, in cluster sampling procedures and social desirability bias in questionnaire interviews. Journal of Royal Statistical Society, Meyers, Macromarketers Guide to Paradigm.
Science in Marketing, G. Journal of Service Research, 6 Psychological Methods, 19 1 Bartels, Development of Marketing Thought.
International Journal of Research in Marketing, 14 Carmen, Paradigms for Marketing Theory. Lusch, Service Dominant Logic: The article is devoted to the specificity of marketing research in a multi-level setting.
CEEOL – Article Detail
Demirdjian, Marketing as a Pluralistic Discipline: Uniwersytet Ekonomiczny w Krakowie. The aim of the article is outline the developments of schools of markeetingowe, research traditions and ways of seeking knowledge in contemporary marketing in evolutionary framework.
Paradigms in Marketing – Towards the Synthesis. Siegel, Relativism for Consumer Research?
Mingers, Combining Research Methods: Mrketingowe, AMA, Chicago Nicosia, Consumer Decision Processes: Retail Relationship and Store Loyalty: Marketing Science, 25 Modeling Consumers Use of Product. Recherche et Applications en Marketing, 23 Multilevel Modeling in Marketing: Changing the Course of Marketing: Plurality of Research Traditions and Paradigms. Perspectives and Viewpoints, Irwin, Homewood Holbrook, Postmodern Consumer Research.
In particular, a conceptualization of research problem in multilevel systems with global, relational and structural variables, badnia development of measurement tools and evaluation of multilevel reliability of scales, c selection of complex samples and determination of the effective sample size and the design effect deffd analysis of multi-level data and evaluation of emergent phenomena in the diagnosis of multi-level mediation and moderation effects.
Psychological Methods, 15 3 Moller, Relationships and Networks. Arndt, The Tyranny of Paradigms: Brown, Postmodern Marketing, Routledge, London